Sustainability MBA Workshop
GreenCars joined University of Oregon’s Sustainability MBA students to discuss how Lithia & Driveway is advancing toward zero-emission transportation through GreenCars' initiatives. Students explored the intersection of sustainability, business strategy, and the automotive industry, gaining insight into real-world applications of EV adoption, infrastructure, and consumer education.
GreenCars Heads to University of Oregon
On October 17, 2024 GreenCars participated in an exclusive session with Sustainability MBA students at the University of Oregon, providing a unique perspective on how the largest automotive retailer in North America, Lithia & Driveway, is driving the future of sustainable mobility.
Key Discussion Points:
- Industry Evolution: How GreenCars is shaping consumer education around EV adoption, charging infrastructure, and total cost of ownership.
- Business & Sustainability Strategy: The role of automotive retail in the shift toward electrification and the challenges of balancing profitability with environmental responsibility.
- Consumer Insights: Trends in hybrid, plug-in hybrid, and electric vehicle adoption and how GreenCars.com serves as an educational platform.
- Workforce & Innovation: The growing demand for sustainability professionals in the automotive industry and how students can contribute to the future of mobility.
Through engaging discussion and hands-on exploration of GreenCars' digital resources, students gained practical insights into the rapidly changing automotive landscape and how businesses can strategically transition to a lower-carbon future.
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